The hotel offers amenities for your comfortable stay and unforgettable experiences
Delicious Breakfast!
“I loved the breakfast spread, which offered a wide selection of continental choices that were promptly replenished.” view full review
Exceptional Reception!
“The receptionist was incredibly thoughtful, offering to show me multiple room options and even arranging a taxi for me.” view full review
Comfortable Stay!
“The room I selected was spotless and provided a cozy atmosphere, adding to the overall comfort of my stay.” view full review
Cozy Living Space!
“The living area in my room was beautifully decorated and provided a welcoming space to relax after a busy day.” view full review
General
No smoking on site
Wi-Fi
No parking
Safe deposit box
24-hour reception
Express check-in/ -out
No pets allowed
24-hour security
Luggage storage
Smoke detectors
Fire extinguishers
Key card access
Guest Parking
Electric kettle
Services
Housekeeping
Children
Cots
Spa & Leisure
Garden area
Leisure/ TV room
Room features
Heating
Ironing facilities
Bathroom
Free toiletries
Self-catering
Electric kettle
Media
Flat-screen TV
AM/FM alarm clock
Room decor
Carpeted floor
Show more
Location
29- 31 Gower Street,
London,
United Kingdom,
WC1E 6HG,
Greater London
Map view
street view
29- 31 Gower Street,
London,
United Kingdom,
WC1E 6HG,
Greater London
City landmarks
Museum
The British Museum
610 m
Westminster Bridge Road Riverside Building
Coca-Cola London Eye
2.1
km
Garden
Buckingham Palace
2.3
km
Square
Trafalgar Square
1.5
km
Museum
National Gallery
1.7
km
Elizabeth Tower - Houses of Parliament
Big Ben
2.3
km
Church
Westminster Abbey
2.4
km
Marylebone Rd
Madame Tussauds London
2.5
km
Park
Hyde Park
2.8
km
Oxford Street
Oxford Street
810 m
Opera House
Covent Garden
860 m
Market
Borough Market
3.3
km
Square
Piccadilly Circus
1.5
km
Great Central House
Marylebone
1.6
km
Castle
Tower of London
4.1
km
Gallery
Tate Modern
2.6
km
Church
St Paul's Cathedral
2.4
km
Palace
St James's Park
2.1
km
Clive Steps
Churchill War Rooms
2.1
km
Harbour
Tower Bridge
4.2
km
Public Building
Houses of Parliament
2.4
km
Church
Westminster
2.4
km
Mosque
The Regent's Park
2.0
km
Zoo
ZSL London Zoo
2.4
km
Gallery
National Portrait Gallery
1.4
km
Bloomsbury
Gordon Square
870 m
Museum
London Transport Museum
1.3
km
Seven Dials Covent Garden
Seven Dials
880 m
Nearby
Hospital
University of London
570 m
Restaurants
Olivelli
130 m
35 Store Street
Store Street Espresso
100 m
40 Store Street
Paradiso
140 m
35 Store Street
The College Arms
180 m
Wc1e 7dh 18 Store Street
Busaba Bloomsbury
250 m
22 Store Street Bloomsbury
Gail's Kitchen
320 m
11-13 Bayley St
The Jack Horner
350 m
234-236 Tottenham Court Road Bloomsbury
Reviews and Ratings
Feedback from previous guests about their experience.
68%
liked the hotel and would stay again
friendly staff
great location
compact rooms
sparce dining
6.8/10
Nice
Rooms
6.9
Location
8.1
Service
6.7
Dining
5.7
Guest reviews
6.8/10
based on 9 reviews
7.1
7.1/10 based on 3113 reviews
Dennis
United Kingdom,
May
2024
6.8/10
The hotel is located in a convenient area near some quality restaurants and offers easy access to theaters and Euston station. The rooms, although small, are clean and suitable for a short stay. The service was average with minimal interaction, and the dining experience was basic but satisfactory. The hotel's location is a highlight for exploring the city, yet some aspects like the room size and service quality could be improved.
Rooms
7.0
The rooms, although small, were clean and suitable for a short stay.
Service
6.0
The service was average with minimal interaction.
Location
8.0
The hotel's location near theaters and Euston station is perfect for exploring the city.
Dining
6.0
The dining experience was basic but satisfactory.
Facilities
7.0
Basic facilities provided.
Paul
United States,
April
2024
8.0/10
The hotel sits at the top of the building, offering a good location for exploring the city's attractions such as the British museum and Oxford Street. The rooms, although compact, are clean and serviceable for the price paid. The friendly service from the hotel staff was excellent in handling queries, and the dining experience was enjoyable. Overall, a great choice for a city trip with good value for money.
Rooms
8.0
The rooms, though compact, were clean and perfectly serviceable for the price. Ideal for a city trip.
Service
9.0
The staff were excellent in handling my queries and very friendly. Great service overall.
Location
9.0
The hotel's location is great, being just around the corner from the British museum and Oxford Street. Perfect for what we needed.
Dining
7.0
The dining experience was good; a bit on the sparse side but enjoyable nonetheless. Great value for what was offered.
Facilities
7.0
The facilities were okay; a benefit and quite substantial for the price paid.
friendly staff
compact rooms
Cheryl
United States,
December
2023
7.0/10
I had a unique experience staying in a converted coal cellar room that was quirky and divided into two sections, which surprisingly suited our needs well. The hosts were accommodating, but the room size was a bit cramped, feeling more like a box room. Despite this, the overall stay was satisfactory for the price paid.
Rooms
7.0
The converted coal cellar room was quirky and divided into two sections, meeting our needs adequately.
Service
6.0
The service was a bit disappointing overall, lacking friendliness and helpfulness from most staff members, except for one employee who checked us in. However, they did go above and beyond to assist with a problem during my business trip.
Location
9.0
The location was excellent, conveniently close to major attractions, within walking distance to key spots like Tottenham Court Road, Euston Station, and even the British Museum. Additionally, being in a street surrounded by other hotels and universities added to the charm.
Dining
6.0
The dining experience had its ups and downs. While the selection was great, some issues like cold plates and food left out for too long brought down the overall experience.
Facilities
7.0
The value for money seemed fair considering the overall experience.
Ian
United Kingdom,
November
2023
6.4/10
The hotel's location is fine if you just need somewhere to sleep, being good, 15 minutes away from my office and less than 5 minutes from Tottenham Court Road. It was absolutely fantastic. The dining was good in terms of portion size, variety, and presentation, but the location in the basement without fresh air could be a big disappointment. The service went above and beyond, especially with a problem during my business trip. The hotel had a variety of services and amenities, but not everyone likes flavoured tea, and the breakfast room was tiny. The rooms, however, were in small hallway areas with some discomfort due to the soft beds.
Rooms
6.0
The rooms were in a small hallway between the kitchen and breakfast room. They overlooked the back garden area with an old mattress dumped in the center. The smoking area right outside the bedroom window and being underneath the main staircase made it noisy with everyone going up and down. The bed was too soft and uncomfortable for our liking.
Service
8.0
The service was excellent until we left, and they really went above and beyond to help with a problem during my business trip.
Location
7.0
The hotel was good and near the theater, which was what I needed. It's not far from Euston Road tube station, with 2-3 tube stations within a 5-minute walk for what we wanted to do.
Dining
5.0
The dining experience was a big disappointment due to the location in the basement without fresh air or air conditioning.
Facilities
7.0
The hotel had a variety of services and amenities available to guests.
Robert
United States,
September
2023
6.6/10
My stay at the hotel was a mixed experience. The location was superb, just a short walk to Oxford Street and central London, but the rooms were a bit cramped. The service was friendly but somewhat unprofessional at times. The dining had a good choice, but the homemade Belgian waffles were disappointing.
Rooms
5.0
The room I stayed in was large enough but felt like the smallest room on the roof. It was part of the landing that got sectioned off and made into a room.
Service
7.0
The service was nice and helpful, though a bit unprofessional at times.
Location
9.0
The hotel's location was perfect for exploring central London, with quick access to Oxford Street and vibrant areas like Covent Garden.
Dining
6.0
The dining options had a good choice, but the homemade Belgian waffles were a letdown.
Facilities
6.0
The hotel had enough facilities to meet basic needs.
Walter
United Kingdom,
July
2023
6.4/10
The hotel had clean and comfortable rooms, but the service lacked warmth and courtesy. The location was convenient for accessing nearby attractions. The dining experience varied from poor quality to very good. Overall, it was a mix of positives and negatives.
Rooms
7.0
The room was clean, en-suite, and had good amenities, but the bed was uncomfortable and the ventilation was poor.
Service
5.0
The service was a mix - some staff were nice and helpful, others were unwelcoming and rushed.
Location
8.0
The location was excellent for reaching theaters and Euston station by foot, but the noise level outside the room was a downside.
Dining
6.0
The dining varied from poor service in a transport cafe setting to a good breakfast selection in the morning.
Facilities
6.0
The hotel had basic facilities but lacked some necessary conveniences.
Lawrence
United Kingdom,
July
2023
5.6/10
The hotel is well-located, clean, and functional for a quick stay. Despite some noise issues and small room size, it's suitable for solo travelers on business trips. The breakfast arrangements could be improved, and the staff interactions were a bit hit or miss.
Rooms
7.0
The room was adequate, clean, and functional, perfect for solo travelers needing an overnight stop. It filled up quickly and faced issues with noise from the entrance.
Service
5.0
The cleaning staff kindly offered to hold our luggage before check-in, but overall, the service was lacking and not very helpful. Breakfast experiences were subpar with the staff.
Location
6.0
The hotel is situated in the city center on Gower Street, with easy access to public transport and key landmarks. However, my stay in a basement room without fresh air was not disclosed during booking.
Dining
5.0
Breakfast was a mixed experience with limited options and uneven quality. The cooked English breakfast was decent, but the service and variety were lacking.
Facilities
6.0
The property lacked fresh air or air conditioning in certain rooms.
Convenient location
Poor breakfast variety
Margaret
United Kingdom,
June
2023
7.4/10
The hotel's location is perfect, just a stone's throw away from Goodge Street underground station and a short walk to Leicester Square. The rooms, despite being cold at first, offer a lovely view of a peaceful courtyard with birds. However, the room did not match the initial expectation of a double bed but was still spacious with a surprising box design.
Rooms
8.0
The rooms have a charming view of the courtyard with birds and are peaceful. Despite the initial cold, they are spacious with an unusual box layout.
Service
7.0
The staff, although not fluent in English, were very nice and trying to be helpful. Special appreciation to the Manager and breakfast servers.
Location
9.0
The hotel's location is superb, close to major attractions like Covent Garden and within walking distance of various historical sites, subway stops, and entertainment venues.
Dining
5.0
The basic breakfast was just okay, nothing exceptional in taste or variety. The option to book in advance before departure was convenient.
Facilities
8.0
The hotel offers all the necessary facilities for a comfortable stay.
Richard
United Kingdom,
April
2023
7.0/10
Staying at this hotel was a mixed bag, with some great features but also some drawbacks. The rooms were a little on the small side, which might be more about the London reality than the hotel itself. The service was a bit hit or miss, with staff being professional and helpful but sometimes more focused on texting than assisting. The location was excellent for access to the west end and a few tube lines, but the Reception area could use some improvement. The dining experience had its ups and downs, offering a good choice but with some issues like cold plates. Overall, a decent option with its own share of quirks.
Rooms
7.0
The rooms were a little on the small side, but still comfortable given the London setting.
Service
7.0
The staff was well disciplined, professional, and helpful, although a bit distracted at times.
Location
8.0
The location was excellent, close to various attractions and tube stations, though the Reception area could be more appropriate.
Dining
7.0
The dining options were better than expected, with a good variety, although there were occasional issues with food temperature.
Facilities
6.0
The hotel offered good facilities overall, catering to basic needs with room for improvement.